Hirsch is getting into the apparel game.
The Houston-based supplier, known for its partnerships with retail brands, particularly in hard good categories and bags, is offering apparel for the first time, executives said.
That’s thanks to a just-announced partnership the family-owned company has inked with TASC, a New Orleans-based active lifestyle clothing brand that Hirsch said focuses on innovative material blends and sustainability-minded practices that aim to reduce environmental impact.
TASC, Hirsch shared, has placement with more than 1,000 specialty retailers, resorts and what the company said are “major event partners” throughout the United States. Hirsch is offering polos, a T-shirt, a hoodie and a quarter zip from TASC.
“We are extremely proud and excited to be partnering with TASC as our first apparel brand,” said Hirsch CEO Paul Hirsch. “Our commitment to sourcing premium brands and the importance of sustainability within the marketplace made TASC the perfect choice for partnership.”
Speaking of sustainability: TASC says that 75% of its products are made from natural fiber-dominant blends, primarily organic cotton. The firm’s sewing facility is powered by wind and solar energy while products are shipped in biodegradable bags made from corn, executives said. Notably, 95% of water used in fabric dyeing is recovered, treated and reused, with the remaining 5% evaporating.
TASC felt Hirsch was an ideal fit for its brand.
“As demand for our proprietary fabrics and versatile, active-lifestyle products has expanded, we are excited to partner with select and professional partners, such as Hirsch,” said Todd Andrews, CEO and co-founder of TASC.
George Morgan, director of marketing for Hirsch, told ASI Media that the firm is working on additional brand partnerships, some of which could be announced in the third quarter of 2024. More details are to come, he said.
Currently, Hirsch offers more than 65 retail brands, including Brookstone, Scosche, Wilson, Mr. Bar-B-Q, Yeti, JBL, Callaway and BruMate.
